The senior account director is responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. This role will also have responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media space and available media research.
Some of the things we’d like you to do:
- Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
- Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
- Development multiple case studies throughout the course of the year to be leveraged in internal training/onboarding as well as in new business
- Accountable for the completion of and adherence to Campaign Analysts Plans
- Responsible for the quality of reporting and insights within assigned campaigns.
- Host client 1-1 meetings and sync-ups
- Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to workstreams (Quarterly business review, Learning Agenda, Platform Evaluations)
- Identify new vendors/partners while maintaining a POV on them
- Drives how syndicated and first party data is used within the campaign lifecycle
A bit about yourself:
- At least 10 years’ experience in the Digital Media or Advertising field
- Solid understanding of media concepts/terms, creative and budget requirements
- Solid grasp of digital marketing, especially a deep knowledge of digital media
- Ability to forecast outcomes of brand/DR campaigns and manage spend.
- Experience with Media Research Tools (ComScore, Nielsen) Preferred
- Strong written and verbal communication skills including the desire to progress
- Strong organizational skills, detail-oriented and capable of multi-tasking
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
To apply, write to info@phbd.com.hk