Responsibilities:

• Be the day-to-day operating manager of DMP, working with DMP’s client success team to monitor and manage DMP vendor for project and service delivery, financial/contract process etc. 
•  Be an escalation point of the DMP operation:  inbound data integration, trait creation and taxonomy, clustering/segmentation, identity resolution and integration of targeting destinations.
•  Be the person-to-go-to for audience clustering/segmentation and profiling.
•  Support Audience Insights Manager to identify existing and new audience segments, including prospecting of new business. Keep track of segment performance to experiment and optimize
•  Operate audience planning & targeting tool, extract AIPL data working together with D2C Analytics/DSI and engagement data with Social Analytics/Data Story. Generate audience lists and plush to the DMP and media buying platforms for campaign executions.
•  Create, maintain and activate traits and segments in the DMP and key media platforms to enable targeted media execution.
• Monitor segment sizes and match rates within DMP and across media platforms, flag irregularities and recommend ways to improve the match rates.

Requirement:

• Ability to interpret consumer decision journey, audience data and signals and exploit real-time precise targeting schemes in a creative way.
• Ability to define/re-define target consumer profiles to media target audience with key media behaviors and attitudes.
• Capability to imagine real audience’s contexts and moments for each media content, as well as to build, prove and update assumptions

• A Bachelor’s degree and above, preferably in Marketing, Analytics or Mathematics, with a solid understanding of data analytics
• Minimum 5 years of experience implementing customer segmentation strategies with a solid understanding of segmentation principles, methodologies and best practices
• Hands-on experience with Data Management Platforms (i.e.iPinyou), web analytics tool (ex.GA360) and media buying platforms (ex. DSP) etc.) to create segments, push audiences live and prepare audience analysis
• Solid ability to query transactional, loyalty raw data using SQL, and Python skills are preferred.
• Understanding and good command for the key technologies and tools to run audience segmentation/clustering/profiling as well as targeting and user experience designing: CDP/DMP/DSP/LBS/DAM  
• Curious by nature with strong analytic skills, problem solving skills, attention to detail, and exceptional organizational skills
• Curiosity for all things audience reach and growth – paid, social, content, voice search, private traffic domain, so on. 
• Thrive on a mix of analytical and creative workstreams
• Self-directed, proactive and able to define and execute projects independently
• Excellent verbal and written communication skills; ability to communicate with different levels of management
• Ability to work in a fast paced, multiple project environment on an independent basis and with minimal supervision
• Comfortable with ambiguity and balancing multiple priorities/needs
• Ability to work in a mixed-culture organization, managing challenges and pressure
• Strong communication skills in Mandarin and English.
• Facility to work efficiently in complex matrix organization