Responsibilities
- Planning Framework; Develop bespoke audience-based always-on and campaign planning framework, by integrating brands’ business & marketing objectives into corporate digital transformation roadmap for DMP/CDP integrations and audience management framework.
- Briefing Control; Work as a gateway for briefing, by facilitating briefing meetings, setting the right KPI to the objectives, and providing governance on process and performance.
- Media Strategy; Strategize integrated media planning directions inhouse, by working together with DM audience strategy lead and 1st-hand experiences with both addressable and non-addressable touch points. Guide media agency for buying plans and executions.
- Campaign Management; Own the campaign calendar, by leading both internal media planning team and media agency partner to ensure it is accurate and stakeholders are informed. Lead the campaign process and outcome on a day-to-day basis, from budgeting, problem solving, timing and outcome.
- Media Transformation: Lead conversations with both brands’ marketers, media and/or media agencies when they are not up to the speed of market change. Be willing to challenge non-audience-led thinking in order to facilitate transformation.
- Team Development: Develop and coach Media Planning Team by helping them upskill and become an effective operational management team in the new audience-based experience designing and 3A model.
Requirement
- Well-rounded intelligence to elaborate business growth opportunities with audience understanding and best-in-class martech/adtech usage.
- Solid and proven ability in strategic thinking, results orientation, team leadership and change agility.
- Creativity and flexibility to develop be-spoke planning framework and solutions to different objectives, while staying true to audience-centric.
- Experience in navigating relationship with different leadership layers; leading and influencing across diverse groups, communicating goals, strategy and plans.
- Patience and resilience to work with stakeholders with diverse background, expertise and thought process.
Qualification, Education, Experiences etc.
- Post-bachelor program certificate in marketing, advertising, consumer behavior and related majors preferred.
- 12+ year working experiences in the combination of media strategy, digital media, programmatic, martech/adtech (CDP/DMP/DSP).
- Both agency and FMCG client side working experience preferred.
- Hands on experience being both strategic and executional lead.
- Proven track records of building and scaling new operational model, and leading initiatives with positive business returns.
- Understanding and good command for the key technologies and tools to run audience segmentation/clustering/profiling as well as targeting and user experience designing: CDP/DMP/DSP/Adserving
- Thrive on a mix of analytical and creative workstreams
- Strong commercial awareness with a market and competition outlook
- Ability to understand and work within the framework of the overall company strategy and relevant customer insights
- Analytical skills: ability to define problems, collect details data, analyses and interprets results and recommend changes and improvements, good commercial and operational sense.
- Goal Oriented: Ability to track record of delivery, sets clear priorities and meets deadlines
- Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
- Thought leader: passionate about leveraging digital technologies to capture new business opportunities through collaboration, co-creation and teamwork.
- Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious, determined and flexible
- Resilient, resourceful and able to perform under pressure
- Ability to handle ambiguity
- Openness to diverse cultural environment
- Fluent in English, native in Chinese. Excellent communication skills.
to apply: write to info@phbd.com.hk