Responsibilities
- Deliver high-level marketing effectiveness analytics projects, including quarterly category reporting, marketing ROI measurement & optimization suggestion (marketing mix modeling) and strategic campaign diagnostics.
- Support the head of Corporate DM delivering data driven insights and recommendations for C’suite decisions.
- Conceptualize measurement and optimization frameworks that help drive business impact and optimize marketing investments.
- Seek, identify and implement valuable data and intelligence source for setting relevant benchmark and detecting signals for market and competitive landscape changes.
- Constantly enhance and promote internal data visualization tool. Train business users across divisions in using these tools to improve corporate data analytics agility.
- Analyze qualitative and quantitative data to provide consultative insights that drive creativity and effectiveness.
- Incorporate expertise in analytics paired with building relationship with key internal business stakeholders to understand their business, marketing and creative strategy.
Requirement
- Capability to develop framework and methodologies to tackle strategic issues
- Leads development of insight logic and narrative
- Ability to work independently and influence others and articulate complex findings for internal stakeholders including C-Suites
- Comfortable with less clearly defined, qualitative aspects as well as with rigorous quantitative areas
- Ability to multi-task among several stakeholders and deadlines
- Gain team’s trust as a valued marketing and analytics expert.
Qualification, Education, Experiences etc.
- Minimum 10+ year experience in the combination of marketing science & engineering, brand measurement, media performance analysis, either in consulting firm, marketing agencies serving for beauty brands or in corporate marketing intelligence team for international FMCG company with advanced marketing approach.
- Experiences working with marketing strategy, integrated/multi-channel campaign planning team.
- Additional experience with marketing intelligence, data mining tools & application, Visualization tools (e.g. Tableau, Power BI) is a plus.
- Knowledgeable about latest forms of user behavior tracking, insight mining (including latest social listening) and analytics as well as familiarity with classic consumer research methodologies
- Fluent in English and Mandarin. Exceptional written, oral communication skills.
- Facility to work efficiently in complex matrix organization.
- Openness to diverse cultural environment
- Empathetic and strong team leader who is interested in building team capabilities, and passionate about guiding a growing team of digital marketing analytics specialists, as well as collaborating across functions.
to apply: write to info@phbd.com.hk